Commissaries ‘go pink’ for breast cancer awareness

  • Published
  • By Sallie Cauthers
  • DeCA marketing and mass communication specialist
Commissary shoppers will see lots of pink in October.

"Throughout October, our customers will find samplings and demonstrations in recognition of National Breast Cancer Awareness Month," said Tracie Russ, DeCA's director of sales.

In observance of National Breast Cancer Awareness Month, DeCA's industry partners - vendors, suppliers and brokers - are collaborating with commissaries to offer everyday savings such as the following promotions:

· Apple and Eve's Northland juice brand is sponsoring its 6th annual "Drink To Pink" sale. Along with great prices and coupons, the company will donate 25 cents per bottle up to $25,000 to the National Breast Cancer Research Fund.

· Hardies Fresh Foods is offering specials on the following products: Naturesweet Tomatoes, Fresh Express Salads, Kitchen Pride Mushrooms, and Fresh from Texas (pre-cut items). There will be pink, reusable grocery bags given away with the purchase of one of their pink produce items.

"Check with your local commissary to see what type of pink product specials and store events will be offered and for details on dates and times for any promotions," Russ said. Overseas stores may have substitute events for certain programs.

Commissary patrons are also reminded to continually check the DeCA website at, select the "Shopping" link and click on "Sales & Events" tab for the latest in promotional information.